
Talk Show Format Huge Success at OfficeMax Convention
Former CNN Headline News reporter/anchor emcees event.
Bob Losure
Using a reporter/talk show host format, former CNN Headline News reporter and anchor, Bob Losure hosted the three-hour general session at the 2003 OfficeMax National Convention at Mandalay Bay in Las Vegas.
The 1100 attendees learned the ‘news’ about OfficeMax from fun and informative interviews of four of their top executives, covering different aspects of their business. The talk show interview setting offered a relaxed, more conversational approach to disseminating needed information.
“Many attendees mentioned the outstanding format and the professionalism of our show. Interestingly, most of the audience had attended virtually hundreds of these events by the world’s largest retailers and manufacturers, and to be ranked as one of the best or the best is quite an endorsement,” said Michael Feuer, Chairman & CEO, OfficeMax, Inc.
ABOUT BOB LOSURE

Bob Losure is a former CNN Headline News reporter and anchor, and a cancer survivor. He provides informative and humorous talks on media/public relations, life balance in the face of cancer and emcees all types of events – large and small.



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